This is our new division. We recognized many Western brands cannot well introduced in Asia or in Chinese areas. It might be partially because of the understanding to the market. We found the cultural difference is also a key driving factor. For example, product customization plays an important role - look and feel, taste, features, price point, packaging, etc. We focus on health and green products (non food) for new generations. We are not just traders. We will assess the product quality andpotential in the market. Make market research. Locate market competitors. Customize the products or even make new products to enhance the product competitiveness for Asia market. Select proper distribution channels. Make logistic flow effectively and cost efficiently. Last but not least, customize advertisement and promotion plan. Build the brand image. Work with brand owners as a partner, to promote and distribute their products in Asia.